Saturday, June 18, 2005
Thoughts on promotional pens
Flicking through the Incentive Business magazine today and searching for useful ideas for this blog I came across an article written as a guide through the minefield of picking the right promotional pens. Here are a few of the points, which may seem pretty self evident but sometimes get forgotten when we are confronted with an absolute sea of information about pen products.
Choose a pen that fits the recipient; make sure it is a gift that will be important to the recipient.
Follow trends, ergonomically shaped pens and stylish packaging are increasingly demanded.
Branding on executive pens should not be obtrusive. A well branded pen can become a collector’s item.
Give plenty of time to make the choice of pen. Make sure that there is time to get samples and test the pens and don’t forget that lead times for printing the pens will usually be 15 working days and possibly longer in the holiday season.
